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HANDLING BUSINESS
Photo via Unrivaled.
As we wait for the WNBA CBA situation to sort itself out, there’s still plenty of important business to tend to.
On the latest edition of Tempestade Talk, Erica L. Ayala, Roberta F. Rodrigues, and I spanned the women’s basketball globe
We spent some time discussing the latest in negotiations. Things are at a standstill, and as we wait, our WBB Crew took a look at the road up to this point and what may be coming down the line.
There was also some discussion around Project B, which we will delve more into in future editions of the Women’s Basketball Roundup.
Throughout the show, we discussed an interesting report from Annie Costabile of Front Office Sports. Costabile reports that Unrivaled’s television ratings are down from 2025, amid an incredibly competitive sports landscape.
Even amid the dip, the league is confident it is on the path to success.
“We’re building Unrivaled for the long game and we’re confident in our outlook, keeping in mind the same core principles and goals we set forth when establishing the league,” Unrivaled CEO Alex Bazzell said.
We’re proud of the product we’re putting on the court each week and are going to continue growing our audience while showcasing the best women’s basketball players in the world. Leagues aren’t built overnight.”
Everyone wants large audiences engaging with their work. In any setting, you have to make sure your core fans are engaged and feel like the essence of what brought them to you isn't lost. It’s a delicate balance, and something we’ve seen the WNBA have to figure out in real time.
For Unrivaled, they have to figure out the best way to expand their reach while ensuring the basketball is A+ and their core fans feel a connection to the players and the games. They have time to get things right, but a big showing would alleviate any concerns fans may have.